Over the past few years, Google has released several updates to their search engine algorithm, of which Panda, Penguin and Hummingbird were the biggest. Those updates set augmented rules on how owners should structure their sites for link building, both build incoming links and use anchor text for outgoing links.
Despite the updates, however, on-page SEO hasn’t really changed all that much. Every on-page SEO task is really for the user’s benefit. Yet, most SEOs still haven’t come to terms with that fact.
Google wants the user to be happy when they visit your web page. And, the only way that Google will know that your site users are satisfied is when they’re engaged. How long do they spend reading your content?
- Site Speed – Below clip is from Webmasters Central Blog
Recent studies show that a delay of a single second in a page response time can yield a 7% reduction in conversion.
Review the below infographic to see the effects that site speed has on rankings.
2. Meta Tags
The role that both title tags and meta descriptions have changed over the past several years, they are still important to pay attention to and create unique keywords & descriptive ones.
Types of Meta Tags
Title Tags: Tile tags are the first things that is head