Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.

The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.

It’s one of the essential parts of a successful SEO strategy.

On-Page SEO vs. Off-Page SEO vs. Technical SEO
Most SEO tactics fall into three categories: on-page SEO, off-page SEO, and technical SEO.

All three are crucial to your SEO success. But they’re vastly different.

On-page SEO covers tactics you can control on your website to help search engines rank and understand your content better. Like your site’s content, title tags, keyword usage, URLs, internal links, etc.

Off-page SEO refers to actions taken off your website. Like backlinks and mentions on other sites.

Technical SEO refers to activities that directly impact how search engines index and crawl your site. Like site speed optimization, structured data, and more.