530-416-2699 kat@kathleenhood.com

SEO On-Page

Over the past few years, Google has released several updates to their search engine algorithm, of which Panda, Penguin and Hummingbird were the biggest. Those updates set augmented rules on how owners should structure their sites for link building, both build incoming...

About Villa

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Why Google+ Has to Be Part of your SEO / SEM Strategy

Why Google+ Has to Be Part of your SEO / SEM Strategy

Even though there are many search engines on the Internet, Google search controls 63 to 67% of the market share of all searches done online. Bing is the next popular at 18% with Yahoo close behind at 11% and many smaller search engines sharing the remaining 4 to 7%....
Guest Posting Done Right

Guest Posting Done Right

Guest Posting Done Right While no SEO technique is perfect, guest posting is perhaps the most reliable and useful tool for building a links profile that is available to marketers today. For those who aren’t familiar with it, guest posting simply involves creating...
Local & Citations

Local & Citations

Not all citation are the same!  Let’s start with what a citation is. Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages...

Schema Markup & Rich Snippets

Let start by clarifying the difference.  Schema markup or structures data is the code that makes is easier for search engines to read and understand what your website is about.  The code can be found at Schema.org which is sponsored by Google, Bing, Yahoo and Yandex....
Strengthen Your SEO Strategy with Informational Content

Strengthen Your SEO Strategy with Informational Content

Informational: Phrases that signal that they have questions and are looking for answers on a particular subject Each visitor to your website through a search has an intention in mind; the searcher took the initiative to actively look for something.  The greatest SEO...