What Is Off-Page SEO?

Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more...

SEO On-Page

Over the past few years, Google has released several updates to their search engine algorithm, of which Panda, Penguin and Hummingbird were the biggest. Those updates set augmented rules on how owners should structure their sites for link building, both build incoming...

About Villa

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Basic Social Media Planning

Basic Social Media Planning

Time to hone your online presence. Choose which networks best meet your social media goals. If you don’t already have social media profiles on each network you focus on, build them from the ground up with your broader goals and audience in mind. If you do have...