- Optimize Existing Content
- Evaluate the Quality of Your Content
- Remove Low-Quality Content
- Review Current Ranks – Keep Tabs on Rankings
- Analyze the Competition
- Stay Up to Date With the Industry News
- Check the Technical Aspects of SEO
- Make Important Link Updates
- Create New Links
- Optimize for Voice Search
- Review how the client engages – engaged with users
- Review Schema Opportunities
- Conduct New Keyword Research
- Analyze for Mobile Friendliness
- Review Featured Snippets
- Examine Entity Salience
- Optimize Landing Pages