How do we know who the influencers are in our niche or market. Who is already producing relative and viral content. These are very important things to know when creating content, making a social media strategy, planning a campaign and more.
- Use Tools like e BuzzSumo, Followerwonk, or Social Crawlytics to identify individuals within your industry that have a large social following.
- Make a list of these influences with their website and social profiles
- Review, follow and learn.
This list can be used to get ideas for viral content, content to share as well as were your audience is.