75% of all clicks on search engine results pages go to organic results. Organic search
engine optimization drives traffic, boosts rankings, and content is what drives SEO.
Content marketing is the foundation of every successful SEO campaign. Getting your website to rank on Google is not about peppering your pages with one or two keywords. Google’s algorithms focus quality content that engages, builds trust, and establishes
authority. Our publishing house’s content marketing strategies are built around these concepts.
Google uses Latent Semantic Indexing (LSI) to determine whether to rank a page for a keyword or not. LSI allows Google to associate related words to a specific topic instead of simply relying on the appearance of specific keywords or phrases. For example, Google can associate the phrases “golf bags” and “golf equipment” with the main keyword, “golf clubs”. Inserting these related keywords in your pages, will make your
website more relevant to users and in turn Google will see your website as an authoritative website and index you appropriately, at the top of the SERP’s.
Writing for LSI requires more than just basic keyword research and writing. That’s why our journalists and marketers that combine creative writing skills with proven marketing strategies to develop content that impresses human audiences and search engines alike.
Search engine algorithms now mimic user experience better than ever. Creating keyword-based content is no longer good enough to give your website the online visibility it needs. This will become even more important in 2017.
What is content marketing? It is a strategic approach to creating and distributing valuable, relevant and interesting content. This content is meant to inform, attract, retain and or convert visitors.